100% Pure Fruit Pigmented Dark Chocolate Mascara Review

100% Pure Mascara

Remember the dark chocolate mascara my mom recently bought me? Well, I love it.

Ingredients (provided at 100percentpure.com)- “Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and Golden Seal.”

This product receives a hazard score of 2 in the Cosmetics Database.

Some great things about this product:

1. It contains organic ingredients.

2.It’s free of parabens, petrochemicals, retinyl palmitate, phthalates, artificial fragrance, artificial colors & chemical preservatives.

3. It’s cruelty-free.

Product Description(provided at 100percentpure.com)- ”100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.”

Price– around $18 for a 7 g tube and $12 for a 5 g tube.

Performance– Everything positive I had to say about the blackberry mascara also applies to the dark chocolate mascara, which might make the fact that I’m even posting a review seem silly. However, there is one big difference: the shade (obviously). The dark chocolate mascara is much more subtle, and will likely be my go-to daytime mascara. I was worried that it might look out of place with a tiny bit of black eyeliner, but I was pleasantly surprised to discover just the opposite.

Here’s a peek of me wearing it (sporting an unintentional bitch face):


Scent– Unlike the blackberry mascara, this stuff doesn’t smells like berries. It reminds me a of a combination of clay, chocolate, and coffee.

Rating–  9/10. I subtracted one point for the one possible questionable ingredient.

Would I purchase this item again? Yep!


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by Dawn Grimes

Filed under: cosmetics, health and beauty, natural products, product review